Top Qualities of a Professional

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A picture always has been and continues to reveal much more than a thousand words. Perhaps nobody can understand the significance of this aphorism better than a professional photographer or cameraman who earns his bread and butter by capturing candid shots. There’s hardly anybody who won’t be enthused or swayed by a poignant snapshot-shots captured by Henri Cartier Bresson, Annie Liebovitz, Brian Duffey, Yousef Karsh, and Dorothea Lange still haunt millions.

It is the passion for clicking realistic and lifelike shots that keeps a photographer going. If you’re passionate about becoming a photographer and make a career out of your passion, then you might be aware that this profession is intensively competitive. And if you set your sights on becoming a self-established or independent photographer, then the going gets tougher. If you want to make your mark as an accomplished cameraman or woman, you surely need to possess the following virtues. A good party organizer always has contacts with professional photographers. If you want to make your party bus service memorable then you can contact a professional party bus company. People in search of a professional photography service in California can contact

  1. Curiosity

Too much of curiosity can kill the cat but inquisitiveness is what keeps a photographer going. Always having that fire burning in your belly is what allows you to click or capture the shots that really come alive when photo-shopped. Curiosity lets you separate the unique from the mundane facilitating in your taking great shots and also differentiates you from the also-rans! So, curiosity is one virtue that you should nurture.

  1. Be Gregarious

For the photographer, the world lies outside and not indoors. As far as the photographer is concerned, the one for whom capturing shots is more of a passion than a mundane or cursory job that has to be completed the outdoor world is his oyster. If you want to be a photographer to reckon with, aim towards bringing the exterior realm inside.

To explore the world around you, you’d need to have a lust for travelling to the farthest corners of the earth. You should have an eye for observing things or aspects which the layman misses or would generally overlook. Foray each and every nook and cranny of the nearby market place, the neighborhood park, or the public squares in your city. Travel to a remote location for capturing shots that mediocre cameramen wouldn’t have access to.

  1. Be In Charge

Being in charge means that you should’ve complete knowhow about the features and specifications of the photographic equipment you’re using. For instance, you should be aware of focal length, shutter speed, red eye, chiaroscuro, aperture value, ambient lighting and so on. You should know how to hold your camera and position for freezing the perfect, natural shot. Being in control also implies that you should’ve sense of timing i.e. the impeccable moment when to click an image. Eventually, you should be able to develop your own style and build on it. Don’t shoot simply to impress others but capture what or whatever catches your fancy.

  1. Patience Pays

Do you want to click thousands of images capturing any and every scene that you come across or bide your time patiently waiting for that aha moment? Patience is a virtue that you’ll have to develop if you want to be successful as a photographer.

Videography as a Profession


Choosing a career or profession that’ll be befitting as per one’s intrinsic and imbibed skills is uppermost on the minds of almost all young men and women after they graduate. For all those who’re are diehard movie buffs and have developed a certain level or degree of acumen in capturing perfect shots of moving images can opt for a career in videography and look forward to becoming an acclaimed videographer. In order to launch your career as a videographer, you’ll essentially need to have a degree or at least a diploma in ‘photography, film, and video program’.

After successfully completing a diploma program or a degree course in the aforementioned stream, the individual can expect to find an entry-level position as a videographer, photographer, film editor or cinematographer. Of course there are numerous other professional positions that an aspirant or candidate can apply for. Videographers, cameramen, and film editors are indispensable for the print/electronic/digital media, film & television industry, corporate sector, and domestic and commercial events’ sector to name a few.

Opting to complete a certificate or degree program enables the budding videographer not only to imbibe theoretical knowledge about the myriad equipment and techniques but also hone his skills of dexterously using the different devices. As a videographer, your principal responsibility will be to shoot or capture an event regardless of the situation as well as record it appropriately so that a film editor can further refine or fine-tune the footage. Additionally, you should be skilled enough to work as a film editor or camera operator as and when required.

You’ll have to be adept in using both traditional and state-of-the-art photography as well as videography equipment for recording TV programs, newscasts, motion pictures, music concerts, live events, and so on. Depending upon the situation, you may have to work as part of a team or sometimes as a solo. The average yearly salary for photography and videography professionals was approximately $59,400 in 2015-2016.



How Creative Videos Can Help Companies Earn More PPC through Ads

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A picture is better than a thousand words, so goes the pithy adage. Yet surprisingly and mysteriously enough, a great majority of online ads don’t always generate sufficient clicks and conversions that translate into negligible or nominal earnings through such advertorials. Since such ads are generally not intended to hone in on potential searchers or users scouting for some specific product or service but serve a display purpose only, their significance is lost as most users refrain from clicking on these. So, how’ll you go about designing or creating a cerebral video with a commendable recall value that titillates viewers or users to click on it thereby earning good revenue for you?

  1. Relate to your niche segment

You surely don’t expect to attract every category of user no matter whatever your ad is about.  Like they say, you can’t be all things to all men or women for that matter. For instance, if you’re into retailing classy earrings and bracelets, common sense dictates that you’d design the display ad with a view to target young and middle-aged female users. But are you aware that nowadays a good proportion of males tend to put on ear studs and even brandish bracelets? Don’t you think you should be creating another ad to entice this niche segment of males?

  1. The platform on which you place your ad matters

These days almost all businesses and commercial establishments promote themselves on one or more automated social media including but not limited to Facebook, Twitter, Instagram, LinkedIn, YouTube, and Google+. However, the genre of ads seen on Instagram differs from the sort displayed on Facebook.

  1. Infuse an element of emotion

Infuse an element of emotion if you wish to attract the users or audience you’re targeting.

  1. Entice audience to click with a promotional offer

We’re all living in age where you ‘buy one and get one/two free’. All of us take it for granted that there’ll be an introductory offer tag somewhere on the display advertorial. A discounted price offer might go a long way.



Everything You Need to Know About Videography

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Videography as a process of capturing and recording moving images has evolved rapidly since the technique was first developed and commercially used in the fifties of the last cent. Videography essentially involves making impromptu or spontaneous footages of live events/occasions and editing the captured videos in order to make these suitable for live broadcasting. Previously, hard disks and videotapes used to be the principal solid state backup items but nowadays footages are usually archived in SSS (solid-state storage) drives, cards, and modules.

Secure digital (SD) cards and flash drives are extensively used for storing videos in a range of digital formats including MPEG (moving picture experts group), AVI (audio video interleave), DiVX, and Windows Media Video. Technically speaking, videography is almost akin to making a movie but only that with the former, images, illustrations or representations are captured digitally. Extrapolating videography on a larger canvas, freezing and archiving footages comprise weddings, home-based events, TV commercials, television programs and serialized episodes, corporate videos, and so on.

A range of devices or equipment are used for shooting the above scenarios including a camcorder, standalone video camera, digital camera in smartphones, a series of cameras (the setup inside a TV or film studio), and an EPF equipment setup. On the other hand, a variety of video shooting or recording techniques are exploited. For instance, the recording device is sometimes stabilized upon a tripod or a three-legged stand for capturing steady and firm shots.

Oftentimes, the video-camera is held and monitored via hand allowing the videographer to shoot within a more expansive frame essential for recording events in a more lifelike and realistic manner. Sometimes, the equipment is mounted or stacked on the projecting arm of a crane or staysail permitting the framing of shots on a wider landscape. In the last 2-3 decades, Steadicams have found phenomenal applications particularly for shooting action movies or thrillers.